Conscious Flaking

You try so damn hard to make everyone happy:

Wife, kids, boss, partners, parents, siblings, friends, clients, customers, investors…

You’ve got stakeholders out the wazoo. You are SURROUNDED by people who have a vested interest in your time, money, blood.

There are the hours they want from you, and the hours you have. They don’t add up.

You may loath flakes.

You may have sworn to yourself you’d never be *that guy*… the one who never calls back, who doesn’t check his email, who is not “dependable.”

But like it or not, you flake.

It’s just math. Brutal, undeniable math.

You don’t have the hours in the day.

As the old personal finance adage goes, you’ve got to PAY YOURSELF FIRST.

Just as you’d put food on the table, clothes on backs, and a roof overhead before paying the bill collectors…

…You’ve got to put your TIME and HEART into what matters most, first.

Look at that insatiable river of need and remind yourself of the MAGIC you want to make in the world… of the projects and relationships that SHOULD trump all.

The world will gladly devour the things you treasure.

If you will not protect them, no one will.

You are not dependable. Not to everyone. Nor should you be.

You flake. Get over it!

It’s happening… so do it intentionally and flake on the shit that does not (or SHOULD NOT) matter to you.

The emails, the calls, the urgent requests… they’ll never end.

But you, and your chance to create a remarkable life, do.

Tomorrow is a dream. There is only now.

Flake wisely.