If You Want To Start A Business But Your Wife's Not Sure
You are ALL IN to starting the business, writing the book, launching the project.
Your wife?
Mmmmmm not so much.
You tell yourself she lacks vision.
But that ain't it.
To sell your wife on the dream, you must first understand the root of her resistance.
The answer, of course, is fear.
The fear that you are more focused on escaping FROM a job you hate than working TOWARDS a dream you love.
The fear that this new "freedom" for you translates to MORE WORK and stress for her.
The fear that you will tire of your new venture when the going gets tough and QUIT… leaving you more strapped and discouraged than when you started.
The First Way Man’s approach to that fear is to steamroll it and make the leap… wife’s support be damned.
The Second Way Man’s approach is to grovel before her fear… to plead and beg for buy-in.
The Third Way Man does not steamroll. Neither does he grovel.
He does not "ask" for his wife’s blessing or belief but rather WORKS TO CREATE THE CONDITIONS that compel her free "yes."
And by "work to create the conditions," I mean you literally get to work putting flesh on the bones of your dream TOMORROW, before changing a single thing in your family’s life.
You become the First Mover: you sacrifice first, hardest, deepest, longest.
You do NOT ask her to "take it on faith."
You demonstrate the viability of your plan and the depth of your work ethic BEFORE asking her to risk time, money and heart on your dream.
Wake up an hour earlier and start building your list.
Scrape together an hour each evening to build your website.
Carve out an hour a day to bang out proof of concept and that first holy sale.
"But Bryan! I want to be free NOW! Burn the ships, right?!"
Those who "burn the ships" usually starve on the beach.
Besides, it’s not the courage to burn that you need, gratifying as it would feel.
What you need is the courage to BUILD… to create your kingdom one bold, decisive day at a time.
When I started my first online business I was working as a mental health counselor making $1,800 a month. I woke up at 5 a.m. every damn day to get my business off the ground. I didn’t quit my day job until the net profit from my online business well exceeded my day job salary.
You don’t need to quit your CURRENT thing to start your NEXT thing. You can start immediately, the second you finish reading.
The world tells you it takes tremendous time to build a successful business.
But they forget that courage COLLAPSES time.
You don’t need to double your work week.
You don’t need your wife to take extra shifts or get a second job.
You don’t need to remortgage the house.
All you need to start is one hour of courage a day.
So get in the shit and show her the light.
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If you want a step-by-step ACTION PLAN for starting a low-risk, high-profit business… here's the framework I used to build a $33 million dollar health company:
